Conclusion

M.2 PCIe SSDs are usually regarded as high-end SSDs, and the GAMMIX S10 plays into this with the styled heatspreader. But underneath, it's an entry-level NVMe SSD that does not reliably outperform SATA SSDs. The ADATA XPG GAMMIX S10 behaves quite similarly to the Intel SSD 600p, albeit a little bit faster on most tests. They share the same basic strengths and weaknesses. The ADATA XPG SX7000, which is the same as the GAMMIX S10 but without the heatspreader, also falls into this category. All three use the same SM2260 controller and Intel/Micron 3D TLC.

In good conditions like a light workload with plenty of idle time and plenty of spare capacity, the GAMMIX S10 will perform substantially faster than any SATA SSD. But when subjected to intense workloads or when operating nearly full, the GAMMIX S10 gets dramatically slower. Users with storage-intense workloads who need to go beyond the limits of SATA should look to other drives. Users with the kind of lightweight workloads that the GAMMIX S10 can handle well will rarely experience storage being a significant bottleneck, even with a mainstream SATA SSD. That leaves this whole category of entry-level NVMe SSDs viable only when they're competing against SATA SSDs on price, and that isn't happening much in today's market. Good affordable SATA SSDs like the Samsung 850 EVO and Crucial BX300 are much cheaper than the ADATA XPG GAMMIX S10, SX7000 or the Intel 600p.

  128GB 250GB 500-512GB 1TB
ADATA XPG GAMMIX S10 $77.99 (61¢/GB) $119.99 (47¢/GB) $279.99 (55¢/GB)  
ADATA XPG SX7000   $129.99 (51¢/GB) $187.99 (37¢/GB)  
ADATA XPG SX8000 $89.49 (70¢/GB) $117.57 (46¢/GB) $227.97 (45¢/GB) $499.99 (49¢/GB)
Samsung 960 EVO   $117.60 (47¢/GB) $254.98 (51¢/GB) $435.59 (44¢/GB)
Samsung 960 PRO     $289.99 (57¢/GB) $586.99 (58¢/GB)
Plextor M8Pe $99.99 (78¢/GB) $144.98 (57¢/GB) $269.00 (53¢/GB) $446.00 (44¢/GB)
Plextor M8Se $81.00 (63¢/GB) $126.00 (49¢/GB) $240.00 (47¢/GB) $448.00 (44¢/GB)
MyDigitalSSD BPX $69.99 (58¢/GB) $124.99 (50¢/GB) $219.99 (46¢/GB)  
Toshiba OCZ RD400 $116.01 (91¢/GB) $136.62 (53¢/GB) $239.99 (47¢/GB) $584.68 (57¢/GB)
Intel SSD 600p $94.99 (74¢/GB) $129.99 (51¢/GB) $199.99 (39¢/GB) $299.99 (29¢/GB)

The pricing on ADATA's NVMe drives is a bit inconsistent, with the MLC-based SX8000 undercutting the TLC-based GAMMIX S10 in some capacities. Some of this is probably due to different models having been released more recently than others (with the SX8000 being one of their earlier releases this year), but the main factor is probably the NAND shortage leading to different SKUs being out of stock or nearly so at different retailers. However, we can assess the general pricing trends and where the GAMMIX S10 and SX7000 seem to fall within them.

The current sale on the 512GB SX7000 for $187.99 is a great deal for a NVMe SSD; prices under 40¢/GB are fairly uncommon. At the 1TB capacity, ADATA's SX7000 and GAMMIX S10 are hard to find, and the Intel 600p can currently be had for $299.99. Barring exceptional deals like these, the general pattern is that Samsung's 960 EVO is usually aggressively priced and almost always the best performer for its price. For smaller capacities (256GB and below), MLC-based drives should be preferred because they tend to be less reliant on SLC caching to improve performance, and they tend to suffer less when nearly full. The MyDigitalSSD BPX is one of the cheapest drives using the combination of the Phison E7 controller and Toshiba planar MLC, and at the 128GB capacity it is currently cheaper than the GAMMIX S10.

Next year, we could see a very different situation in this product segment. Silicon Motion's second generation of NVMe controllers promises big performance increases, and includes low-cost models that will allow entry-level NVMe drives to be priced even closer to SATA SSDs while offering much better performance. The 64-layer Intel/Micron 3D TLC NAND flash memory can solve the rest of the performance problems with drives like the GAMMIX S10. Consequently, the next round of entry-level NVMe drives pairing up Silicon Motion controllers with Intel/Micron 3D NAND should be far more appealing products. But they'll also face increased competition as Phison's second-generation NVMe controllers hit the market and get paired with Toshiba 3D NAND that can also deliver much better performance and power consumption than the GAMMIX S10 or Intel 600p.

Power Management
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  • futrtrubl - Wednesday, October 25, 2017 - link

    Disappointing.
  • jabber - Wednesday, October 25, 2017 - link

    Why? You wouldn't notice if it could do 3500MBps either.
  • futrtrubl - Thursday, October 26, 2017 - link

    Because it does less but costs more. What isn't disappointing about that?
  • jabber - Thursday, October 26, 2017 - link

    Yeah but it looks much fancier so to the average Joe that's worth another $30! It's a strategy that Apple has used and been praised for for decades. Performance means nothing to the computing masses. It's just those of us on IT forums that care.
  • FullmetalTitan - Thursday, October 26, 2017 - link

    No "average Joe" is even looking at NVMe SSDs.
    This costs double the price of a GOOD SATA SSD, and frequently fails to even meet that performance level.
  • jabber - Thursday, October 26, 2017 - link

    You'd be amazed at what I see 'Average Joe's buy. Shocking at times.

    "Why did you buy...that?"
  • ddriver - Wednesday, October 25, 2017 - link

    That's some pristine engineering idiocy right there, having the heatsink make contact with only a small part of the chip area deliberately.
  • ddriver - Wednesday, October 25, 2017 - link

    "GAMMIX" - more like "gimmix" LOL
  • rrinker - Wednesday, October 25, 2017 - link

    I saw that skipped right to the conclusion for the (predicted) disappointing results. If they screw up the engineering for the sake of appearance like that, I was sure the rest of it would be disappointing as well.
  • ddriver - Wednesday, October 25, 2017 - link

    The thing is that the heatsink is protruding between the adhesive pads, so it presumably makes contact with the chip, however without any thermal interface material it is likely that the heatsink severs to insulate and worsen thermal performance than to improve it.

    Probably it is a mix of both, yielding somewhere between barely improving to barely "detrimenting" thermal performance, making it mostly a pointless gimmick.

    Like everyone else, ADATA is well aware how low average consumer IQ is, thus attempting to make this fly.

    On the bright side of things, adding some thermal paste would easily make the cooling solution functional. Although I doubt the product performance will get any less pathetic because of that. They didn't put that heatsink there because it is throttling as a side-effect of being very fast. They put it as a cosmetic feature, that much is evident from the clumsy implementation.

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